Computing devices are getting smaller by the day, and today at CES in Las Vegas Intel’s CEO Brian Krzanich announced more details about one of its big (little?) efforts in the space. Curie, Intel’s button-sized wearable hardware module that was first unveiled a year ago, will begin shipping this quarter and will cost less than $10. Amidst flashy demonstrations involving BMX and free riding, Intel also announced partnerships with ESPN and Red Bull Media to integrate the chip to track athletes’ performance.
“We believe it will change how athletes are judged, how they train,” Krzanich said.

The collaboration with ESPN will kick off with the X Games in Aspen in 2016, where the low power Intel Curie module will be integrated into the Men’s Snowboard Slopestyle and Men’s Snowboard Big Air competitions, where it will help to provide real-time data on athlete performance on in-air rotations, jump height, jump distance, speed, and force on landing.
The Red Bull partnership meanwhile is a global deal that will cover “multiple genres and platforms,” Intel says.
Intel has in the past announced other Curie collaborations with hardware makers to complement these deals with content companies announced today. They include the Arduino 101.
Other areas where these light, small computing devices are likely to make an appearance are drones, where Intel works with companies like Yuneec as well as Ascending Technologies, which it just announced yesterday that it acquired.
Intel has made something of a tradition of opening the CES show with its keynote and it makes a big effort to load in a lot of news to show off the pole position slot. Other announcements included a partnership with New Balance to develop new technology for runners and other athletes, including a running-focused smart watch.
Further into the enterprise space, Intel also showed off a “smart helmet” with Daqri, shipping form today, that looked pretty amazing. Part VR headset, and part safety device to protect a worker’s head, the helmet lets an engineer working in a complicated environment use thermal vision and augmented reality to guide how the engineer navigates through and does his or her job in the workplace.
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