We’ve been documenting some of the chapters of Evernote’s surprising decline in the last several months, but today comes some news that points to how the startup is hoping to rebuild itself and bring its marquee note-taking app back after the startup — once a “unicorn” but more recently marked down by investors — lost focus, faced a wave of exec departures and a string of product closures that included Evernote’s e-commerce effort, most of the Skitch apps, and its Food app.Today, CEO Chris O’Neill — himself a relatively new appointment — announced four new execs, all taking on very large parts of the company’s business and destiny as a viable startup. They include new heads of product, marketing, design and China.
Erik Wrobel is coming on to lead product management. He was most recently VP of Product at VMware, where Evernote says he started the cloud management product line. He replaces Philip Constantinou, who left in August last year and is now CPO at Navdy.
Raymond Tang is going to head Evernote’s China business, where the company now has 16 million registered users for Yinxiang Biji, its country-specific service.
Andrew Malcolm has taken over marketing, and he’s actually already been at the company quietly for 100 days, O’Neill notes. He is a Skype and Silver Lake alum. Alongside him, Azmat Ali is joining as head of brand, having cut his teeth at places like HP. They replace Andrew Sinkov, who left in December 2015 and covered both roles.
Ben McCormack was appointed new head of technical operations, where he will be putting a bigger emphasis on cloud computing. Combined with Wrobel’s experience, it looks like Evernote is making some moves to go deeper into enterprise software.
Nate Fortin, who has worked at Motorola, is heading up Evernote’s design team. It looks like he is a final replacement for Joshua Taylor, who also departed last year.
Finally, Michelle Wagner joins as head of people operations.
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