Apple just announced the successor to the iPad Air 2 during its press conference in Cupertino. This isn’t a new iPad Air, it’s a smaller iPad Pro. And the company is calling it the iPad Pro.
“We believe that iPad is the perfect expression of the future of computing,” Tim Cook said on stage.
The iPad Air 2 was released in October 2014 so today’s new iPad is a big upgrade. It still features a 9.7-inch display, but everything else is new.
Apple is trying to turn the iPad into its own category with its own ecosystem. Apple wants to capitalize on differences between the iPhone and the iPad. With the iPad Pro, Apple has made a clear statement — the iPad could be the future of computers. And today’s new device follows this trend.
“From the beginning, it has remained our most popular iPad size,” Phil Schiller said.
This is a developing post…
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