by means of Shirley Siluk / precise Tech information. updated March 17, 2017.
Attaching the "Snapdragon" label completely to Qualcomm's equipment-on-a-chip (SoC) doesn't do the technology justice, the enterprise said yesterday. So Qualcomm is rebranding the Snapdragon identify as a "platform" that encompasses not just the processor but all of the business's other technologies that work with the SoC.Why make such a transformation? The circulate will permit the business to superior "articulate the price that we supply to a device company," Qualcomm vice president of product advertising and marketing Don McGuire stated in a weblog post. Describing Snapdragon as a platform will put more focus on the experiences the business's technology provides for users as opposed to on the expertise itself.
As a part of that shift, Qualcomm is also attaching the Snapdragon name to top rate offerings only. lower-end processors, such because the Snapdragon 200 sequence, will now be marketed under an additional new manufacturer name: Qualcomm cellular.
'An Anthology of know-how'
The rebranding moves are a part of a larger package of alterations and updates Qualcomm plans to roll out over the arriving months, McGuire pointed out. together, these efforts are aimed at repositioning Qualcomm's product manufacturers to "most efficient articulate the cost of our know-how and items for our purchasers and their conclusion users," he referred to.
making use of the identify "Snapdragon" to the processor by myself, "is an inadequate illustration of what the know-how really is, and the options that tens of thousands of Qualcomm technologies innovators have labored on," McGuire referred to.
The Snapdragon SoC works with and helps assist a big range of Qualcomm applied sciences that consist of its radio-frequency front-end products, Qualcomm short charge, and fingerprint-based sense identity biometrics. All of them, are engineered principally to work with Qualcomm's processors to give a lot of person capabilities, McGuire said.
"In certainty, Snapdragon is more than a single component, a chunk of silicon, or what many would misread because the CPU; it be an anthology of expertise, comprising hardware, software, and features that are not totally captured in a be aware like 'processor,'" he referred to.
seeking to VR, AR, other New technologies
indications of Qualcomm's new branding method were already seen past this yr, when the enterprise unveiled its latest Snapdragon 835 SoC, a flagship chip this is set to start performing in new contraptions in the first half of this 12 months.
When it introduced the Snapdragon 835 on the CES 2017 in Las Vegas in January, Qualcomm described it as "the first mobile platform to be commercially manufactured using the 10nm FinFET system node."
The FinFET ("fin box impact transistor") expertise is designed to reduce the performance-versus-vigor tradeoff that chip producers have traditionally had to contend with. Developed with the aid of Samsung, the FinFET system outcomes in 10-nanometer SoCs with accelerated enviornment efficiency, enhanced efficiency and reduced power consumption, Qualcomm referred to at CES.
The Snapdragon 835 is designed to aid new applied sciences like digital and augmented reality, in line with Qualcomm. McGuire cited yesterday that the platform rebranding effort will assist the enterprise's plans to grow its affect in these and different arenas.
"As we expand our presence outdoor of mobile, we need our nomenclature to replicate the entire locations we're making a change, from cell PCs and servers, to automobile, IP cameras, drones, VR/AR headsets, and past," he noted.
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